Chief Executive Officer and Executive Director, Richmond Football Club
MA, LLB, GAICD
In a professional athletic career spanning 12 years, Brendon played 244 games of AFL football with the Richmond Football Club from 1990 to 2001.
Upon retirement from professional football, Brendon practiced law with commercial law firm Mallesons Stephen Jaques in the banking and finance practice.
In January 2005, Brendon was appointed CEO of the AFL Players Association where he was responsible for representing the collective industrial interests of all AFL players.
Brendon was appointed as CEO of the Richmond Football Club in August 2009. Brendon leads a diverse team of over 140 people, a budget of approximately $70 million and is responsible for the performance of all aspects of the organisation. Under Brendon’s leadership, Richmond’s iconic Punt Rd Oval headquarters has been transformed into an elite high-performance facility, and the Club has achieved record consumer and commercial results year on year, resulting in 100% revenue growth since 2010. Further, with the establishment of Aligned Leisure and the Richmond Institute of Sports Leadership, Brendon has grown an increasingly diversified sports business.
Importantly, the Club has competed in four of the last 5 AFL Finals Series, culminating in the drought breaking 2017 AFL Premiership – Richmond’s eleventh overall.
Brendon holds a number of directorships and also served on the Board of the Victorian Human Rights and Equal Opportunity Commission from 2009-2013.