Amanda Stevens

Females now make over 80% of all consumer purchase decisions, in addition to a growing number of decisions in industries such as banking and finance, automotive and insurance.

Amanda Stevens, author and Managing Director of specialist marketing to women firm, Splash Consulting Group, coined the term SheMarketing™ in 2001 after leading the two-year research project that culminated in the development of the methodology and the SheMarketing Maximisation Model.

Based on proven scientific research, input from leading gender neurologists as well as detailed case studies, Amanda delivers an energetic session on SheMarketing™, a practical methodology with a step-by-step approach for attracting, retaining and maximising a loyal female customer base. During this highly interactive presentation, Amanda will draw on recent, industry-specific examples and case studies to provide actionable insights and applicable solutions on
capturing the hearts and minds of female consumers.

During her presentation, Amanda covers;
• How men and women differ and its application to marketing
• The latest in social and demographic trend research affecting modern women
• Ten strategies for attracting, retaining and maximising a loyal female customer base, with detailed examples and case studies

In 2000 Amanda was named Young Businesswoman of the Year by Sydney Business Review and won the 2002 Young Australian of the Year Award for Career Achievement. In 2003 Amanda was awarded the Centenary Medal by the Governor General for business innovation.

Amanda is the author of the SheMarketing Report and is widely recognised as Australia’s leading authority on marketing to women.
Amanda is also the author of High Heeled Steps to Success, the Inspiring Stories of 22 businesswomen under the age of 33.